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TRAINING PROGRAM 2026

Grow Sales with LINE
Training for Organisations and SMEs

Training for organisations, associations and agencies that support business owners — across LINE, MarTech and CRM. We teach from real Thai shop cases, so participants can apply it the next day.

LINE Certified Coach 2026 emblemCoach Orn, Rusada Noisong · LINE Certified Coach 2026by RADA Richness Co., Ltd.
Coach Orn, Rusada Noisong, course trainer
Choose a course

Find the right course

5 courses across 3 tracks: LINE · B2B Digital Marketing & MarTech · CRM. Select a course to see the details.

  1. LINE · HALF DAYA LINE OA that sells — not just a chat inboxUp to 3 hoursYou know what your OA is missing and fix the key settings on the spot
  2. LINE · BASICOpen a shop on LINE that actually sells1 day (up to 6 hours)One LINE OA, ready to sell
  3. LINE · ADVANCELINE Ads + CRM + AI: an automated sales system2 days + follow-up coachingA live LINE Ads campaign, a customer tagging system and an automated sales flow
  4. MARTECHDigital Marketing B2B Framework & MarTech StackHalf day · 3 hoursSMART goals, a persona and a MarTech stack for your own business
  5. CRMCRM Success Framework Mastery GuideHalf day · 3 hoursA 1-page loyalty programme plan, ready to use
  6. PORTFOLIOTeaching portfolioInside our classrooms
Rusada Noisong (Coach Orn), LINE Certified Coach 2026
MEET THE TRAINER

Coach Orn, Rusada Noisong

She helps Thai business owners grow sales through LINE OA, LINE Ads, MyShop and MyCustomer CRM, teaching from cases she has run herself — not theory on a slide.

LINE Certified Coach 2026 emblemLINE Certified Coach 2026Selected and certified by LINE ThailandOne of 30 people in Thailand selected as a LINE Certified Coach
  • LINE Certified Coach 2026 — certified by LINE
  • CEO & Founder, RADA Richness Co., Ltd.
  • CMO & Co-Founder, POSxPAY Co., Ltd. and Privageapp Co., Ltd.
  • BSc in Applied Computer Science (Multimedia) · MBA in Marketing
  • Completed the AI for Future SMEs and Startups programme
  • Young MarTech Campus (YMC), University of the Thai Chamber of Commerce and the Thai Chamber of Commerce
LEARNING PATH

A 4-step learning path

The LINE courses build on each other. Start at whichever step matches your participants.

  1. STEP 01SparkHalf day · up to 3 hrsParticipants see what their LINE OA is still missing
  2. STEP 02DoBasic · 1 daySet up a LINE OA that is ready to sell
  3. STEP 03SystemiseAdvance · 2 days + coachingRun ads, then build the CRM and AI system
  4. STEP 04Ongoing supportMonthly coaching / advisoryFor businesses that want the coach to stay with them
GROUP 1 · LINE

Compare the 3 courses

Open each card to see the full course outline.

Coach Orn, Rusada Noisong, holding a laptop — LINE course trainer
PROGRAM 01 · HALF DAYA LINE OA that sells — not just a chat inbox
Who it's for
Business owners in general, seminars and events
Duration
Up to 3 hours · 09:00–12:00 or 13:00–16:00 (breaks included)
Class size
Up to 50 participants (100–200 for a lecture-only format)
Format
Talk + mini workshop + live OA clinic
Outcome
You know what your OA is missing and fix the key settings on the spot
PROGRAM 02 · BASICOpen a shop on LINE that actually sells
Who it's for
You have no LINE OA yet, or you have one but don't sell through it seriously
Duration
1 day · 09:00–16:00 (up to 6 hours)
Class size
Up to 30 participants (40 with a teaching assistant)
Format
Hands-on — bring a laptop and your phone
Outcome
One LINE OA, ready to sell
PROGRAM 03 · ADVANCELINE Ads + CRM + AI: an automated sales system
Who it's for
You run a LINE OA with 500+ followers, or you have completed Basic
Duration
2 days (up to 12 hours) + 1–2 hours of follow-up coaching
Class size
Up to 20 participants (25 with a teaching assistant)
Format
Workshop: set up a real campaign and build your own shop's system
Outcome
A live LINE Ads campaign, a customer tagging system and an automated sales flow
PROGRAM 01 · HALF DAYA LINE OA that sells — not just a chat inbox
Close outline
Right for you if
  • Seminars run by chambers of commerce, associations and SME promotion agencies
  • Brand or shopping-mall events that want a learning session for their merchants
  • Companies that want their sales team to understand LINE before they commit budget
Course content
  1. 1
    Why sell on LINE — with real shops that grew their sales
  2. 2
    The 10-point checklist: settings most LINE OAs get wrong
  3. 3
    Mini workshop: fix your own greeting message and Rich Menu in 30 minutes
  4. 4
    An overview of LINE Ads and CRM — enough to see what they can do
  5. 5
    Q&A plus a live clinic reviewing 2–3 participants' OAs
PROGRAM 02 · BASICOpen a shop on LINE that actually sells
Close outline
  1. 01
    Why sell on LINE
    • How Thai customers use LINE, and how it differs from Facebook and TikTok
    • Customer journey: see · chat · buy · buy again
  2. 02
    Set up a LINE OA customers trust
    • Profile, cover, Account Page and Verified Badge
    • A greeting message that helps close the sale
  3. 03
    A Rich Menu that sells
    • Menu design principles that get customers to tap and buy
    • Workshop: build a real Rich Menu with AI and Canva
  4. 04
    Answer chats like a professional
    • Auto-reply, Keyword and Quick Reply
    • Chat scripts that close the sale
  5. 05
    Broadcasts people don't block
    • Frequency, send times, and Rich / Card Messages
    • Know when to upgrade your OA message plan
  6. 06
    Open your shop on MyShop
    • List products, then set up payment and shipping
  7. 07
    Gain new friends without paying for ads
    • QR codes, links and in-store displays, paired with promotions
CLOSING WORKSHOPWrite the first 30-day plan for your own LINE OA
PROGRAM 03 · ADVANCELINE Ads + CRM + AI: an automated sales system
Close outline
DAY 1Win new customers with LINE Ads
  1. 01
    Plan the strategy before you run ads
    • Pick the funnel and objective that match your goal (Friends / Traffic / Conversion)
    • Set the budget, KPIs and unit economics (CPF, CPA, ROAS)
  2. 02
    Install LINE Tag and the Conversion API
    • Measure real sales, not just clicks
  3. 03
    Advanced targeting
    • Custom Audience and Lookalike
    • Retarget people who have chatted with you or visited your website
  4. 04
    Creative that stops the scroll
    • Hook and copy formulas for LINE Ads
    • Use AI to produce images and copy for A/B tests
WORKSHOP DAY 1Set up a real campaign with LINE Ads discount coupons
DAY 2Turn past customers into repeat buyers with CRM and AI
  1. 05
    MyCustomer CRM and tagging
    • Design tags around customer behaviour and interests
    • Segments: new / regular / lapsed customers
  2. 06
    Personalized Broadcast
    • Message each segment separately — it outperforms sending to everyone
  3. 07
    Loyalty and digital membership
    • Points, coupons and refer-a-friend programmes
  4. 08
    AI chatbot and automation
    • AI answers chats 24 hours a day and hands over to an admin when it is time to close
  5. 09
    Read the data, then decide
    • Read the dashboard and know what to stop, adjust or scale
  6. 10
    PDPA for LINE marketers
    • Ask for consent and store customer data the right way
CLOSING WORKSHOPCustomer Lifecycle FlowMap the flow for your own shop and present a 90-day plan
FOLLOW-UP COACHINGFollow-up coachingOnline group session, 1–2 hours, within 2–4 weeks after the class
GROUPS 2–3 · MARTECH & CRM

MarTech and CRM courses

Half-day courses of 3 hours: a talk plus a hands-on workshop on each participant's own business.

MARTECHDigital Marketing B2B Framework & MarTech StackFrom Strategy to Sustainable Growth
Who it's for
B2B owners, marketing and sales teams
Duration
Half day · 3 hours
Class size
Flexible to your format
Format
90-minute talk + 60-minute workshop
Outcome
SMART goals, a persona and a MarTech stack for your own business
CRMCRM Success Framework Mastery GuideFrom Purpose to Performance. From Connection to Growth.
Who it's for
Business owners, marketing and CRM/loyalty teams
Duration
Half day · 3 hours
Class size
Flexible to your format
Format
90-minute talk + 60-minute workshop
Outcome
A 1-page loyalty programme plan, ready to use
MARTECHDigital Marketing B2B Framework & MarTech StackFrom Strategy to Sustainable Growth
Close outline
PART 1Talk · 90 min
BREAK30 min
PART 2Workshop · 60 min
PART 1 · TALK · 90 MIN
  1. 01
    B2B vs B2CDecisions driven by logic and numbers, complex products, long sales cycles
  2. 02
    3 reasons B2B must go digitalExposure · Pre-sales & Sales · Build Trust
  3. 03
    From interruption marketing to an era where customers choose+ AI-assisted content production
  4. 04
    Content Matrix (Think / Feel)The 3-circle rule: quality · quantity · consistency
  5. 05
    Turn 1 core piece of content into many platforms with AIFacebook · Instagram · LinkedIn · TikTok · YouTube · LINE
  6. 06
    Buyer's Journey vs Sales FunnelTOFU / MOFU / BOFU / After Sales
  7. 07
    B2B Digital Marketing Framework
    1. 1Awareness
    2. 2Leads
    3. 3Close
    4. 4Advocacy
  8. 08
    Thailand MarTech 20266 tool categories + the top tools Thai companies use
  9. 09
    MarTech in the AI-embedded era + the H.U.M.A.N. FactorPeople are the heart of every tool
COFFEE BREAK · 30 MIN
PART 2 · WORKSHOP · 60 MIN
  1. 1
    Workshop 1: set SMART goals along the funnel
    1. 1Traffic
    2. 2Lead
    3. 3Customer
  2. 2
    Workshop 2: build a B2B customer persona with AIPain Points · Buying Criteria · Media Mix
  3. 3
    Workshop 3: choose one MarTech stack for your business
  4. 4
    Group presentations with feedback from the coach
What you take awaySMART goals, a persona and a MarTech stack for your own business

STRATEGY | CONTENT | DATA | MARTECH | GROWTH

CRMCRM Success Framework Mastery GuideFrom Purpose to Performance. From Connection to Growth.
Close outline
PART 1Talk · 90 min
BREAK30 min
PART 2Workshop · 60 min
PART 1 · TALK · 90 MIN
  1. 01
    MarTech LandscapeCRM / CDP / Marketing Automation / Channels
  2. 02
    The 3 pillars of the CRM Success FrameworkTechnology · Loyalty · Communication
  3. 03
    Choose the right systemB2B CRM vs B2C CRM + Open API (POS / web) in near real time
  4. 04
    CRM with MCPConnect your CRM to AI agents and end scattered customer data (data silos)
  5. 05
    Full-Loop Loyalty
    1. 1Acquisition
    2. 2Retention
    3. 3Redemption
    4. 4Advocacy
  6. 06
    Point EconomyRebate 1–3% · 3 golden rules: Burn Rate · Margin Buffer · Breakage
  7. 07
    Earn & Burn Base Model3-Tier Silver / Gold / Platinum (75 / 20 / 5)
  8. 08
    Reward CatalogHard Value · High Perceived Value · Experiential
  9. 09
    Marketing communication built on WIIFMOnline & offline, plus how to speak to B2B buyers
  10. 10
    Case StudyStarbucks · Foodland · ALL member · PTT blueplus+ SME · Corpus X
COFFEE BREAK · 30 MIN
PART 2 · WORKSHOP · 60 MIN“Design Your Loyalty Loop”
  1. 1
    Set the target: B2B or B2C, plus KPIs (Retention / Frequency / LTV)
  2. 2
    Calculate earn & burn and set tier rules for your own business
  3. 3
    Design a reward catalog and a first-bite reward
  4. 4
    Write a WIIFM message and pick touchpoints (LINE OA / in-store)
  5. 5
    Group pitch and feedback from the coach
What you take awayA 1-page loyalty programme plan, ready to use

PEOPLE | DATA | TECHNOLOGY | GROWTH

Teaching portfolio

Inside our classrooms

Selected training sessions Coach Orn has delivered for organisations and partners.

Agenda: AI x CRM — Turn Customer Data into RevenueCourse: CRM Success Framework Mastery GuideAI x CRM — Turn Customer Data into Revenue23 September 2026 · Session 13:30–15:00Vanit Place Ari (Ducky Duck Innovative Space)Organised by M2B (Million to Billion) · Speaker session at The Private Growth CircleSession photo: AI x CRM — Turn Customer Data into RevenueSession photo: AI x CRM — Turn Customer Data into RevenueSession photo: AI x CRM — Turn Customer Data into RevenueSession photo: AI x CRM — Turn Customer Data into RevenueSee the full gallery (13)Poster: Growing Solar Sales Takes More Than a Good ProductCourse: Digital Marketing B2B Framework & MarTech StackGrowing Solar Sales Takes More Than a Good Product8 September 2026 · 13:00–17:0039th G Tower Grand Rama 9Co-organised by Huawei · Polytech · RADA Richness · Private Training (Invitation Only)Training session: Growing Solar Sales Takes More Than a Good ProductTraining session: Growing Solar Sales Takes More Than a Good ProductTraining session: Growing Solar Sales Takes More Than a Good ProductTraining session: Growing Solar Sales Takes More Than a Good ProductSee the full gallery (47)
CLASS SIZE & LOCATION

We keep classes small with teaching assistants

1 teaching assistant for every 15 participants.
  • Above that, we add assistants in proportion or split the group into two cohorts to keep the class quality high
We teach in Bangkok and in other provinces
  • In-house, in a seminar room or as part of an event
Request a quote

Want to run training for your team or members?

Send us the basics below. We will reply with a quote and recommend the course that fits your participants.

  • Your organisation
  • Course of interest
  • Approximate number of participants
  • Preferred dates
  • Location (Bangkok / other provinces)
Fill in the quote request formChat with Coach Orn on LINE

Or email us at admin@radarichness.com