Written from work we actually did — not translated from overseas blogs.
Every article comes from work we did for real clients. Real numbers, real mistakes. You can apply it to your business this week · Sorted into 4 categories that follow how a business grows.
Featured article · Marketing
THB 30,000 a month: which platforms should get it?
How to split your budget across funnel stages when you are new to paid ads. Includes a cost-per-lead comparison by platform, and the point where you should stop adding budget.
MarketingRead ROAS correctly before you raise the budgetA high ROAS does not always mean profit. Count product cost and operating cost too.6 min read · Not published yet
MarketingHow much does AI Creative really cut production cost?Which steps AI can handle, which steps still need a person, with an example workflow.7 min read · Not published yet
MarketingYour first ad campaign: what to prepareA checklist before you launch, from pixel and audience through to the lead capture page.5 min read · Not published yet
BrandingRun a Brand Health Check yourself in one weekAn 8-question survey plus the CRM data you already have is enough to see your brand health.6 min read · Not published yet
BrandingWhat NPS tells you that sales figures do notHow to ask, how to score, and how to turn the result into a real plan.5 min read · Not published yet
BrandingMessage House: the tool that keeps every channel telling the same storyThe three-layer structure that gets your sales team and your content team telling the same story.7 min read · Not published yet
SalesQualify leads before they reach your sales teamFour qualifying questions and a simple lead score you can use straight away.6 min read · Not published yet
SalesChat scripts that close the sale without pressuring the customerA five-step conversation structure for page admins and LINE OA5 min read · Not published yet
SalesConnect the funnel from the ad to the booked appointmentWhere customers drop off most, and how to close the gap with automation.8 min read · Not published yet
CRMSegmenting LINE OA customers in a way that actually worksStart with three basic segments, then expand by buying behaviour.6 min read · Not published yet
CRMHow often can you broadcast before people block youThe right frequency for each type of business, and how to test before you send to the whole list.5 min read · Not published yet
CRMHow far can an AI agent take customer care?The work you can hand to AI, and the moment a person should take over.7 min read · Not published yet
Ready to put this to work with a team that runs the campaigns itself?
Book a 30-minute call and get a first-pass Brand Health Check and a short Full Funnel plan, free.
