THB 30,000 a month: which platforms should get it?
This is the question business owners ask us most. The answer is not a fixed number. It is a way of thinking you can reuse every month.
Before you split the budget, decide what this month is for — more people knowing you, or more sales. The two goals use different platforms and different metrics. Chasing both with one budget is why neither number comes out clear.
1. Split the budget by funnel stage, not by platform
We start growing businesses at 50% for awareness, 30% for people who already engaged, and 20% for existing customers. Once the data settles after week three, shift budget to the stage that performs best.
2. Choose platforms from customer behavior
- 1Fast-decision products — Put weight on media people can buy from on sight, and close the sale in chat
- 2Services that need a consultation — Collect contacts into your LINE Official Account, then nurture them with automated messages based on behavior
- 3High-ticket products — You can pay more per lead, but qualify them before passing them to sales
Budget does not decide results — measurement does. If you do not know what one lead is worth, more budget only adds more risk.
3. Know when to stop adding budget
When CPA rises more than 20% above the previous two-week average while sales stay flat, your audience is saturating. The right move is to stop adding budget. Go back and build new creative, or widen the audience first.
Before every decision you need one report showing campaign-level ROAS and business-level ROI. Those two layers tell you where the real profit comes from.
Pass it on to whoever runs marketing for you. Send to your team Share on LINE
